From Merkos 302: Tailor made programming to enhance your family’s…
A new initiative of Chabad Young Professionals International invites Anash participation
Four years ago CYP successfully launched its ambassadors program. Based on the Rebbe’s hora’ah of shliach oseh shliach, CYP shluchim nominate “CYP Ambassadors” – young professionals from within their community who take an active leadership role and become a Mitzvah ambassador among their peers. For each Yom Tov, when CYP shluchim distribute mivtzoim kits they encourage their community members to become an ambassador and pass the Mitzvah on to a friend. In this vein thousands of young people in their 20s and 30s have received matzah for Pesach, Chanukah menorahs, and other mivtzoim kits. These young professionals may not have contact with a shliach yet, but when their peer hands them some matzah, they can’t refuse.
Now CYP is inviting anash to nominate ambassadors of their own. If you know a Jewish young professional, whether a colleague from work or a client who you think can be an ambassador and share the gift of matzah with their friends, nominate them at CYPambassadors.com and CYP International will send them a free “Get One/Give One” matzah package with instructions to share with their friends.
The Rebbe instructed that we should be mekarev yidden in a way of tofe’ach al m’nas l’hatfiach – that our teaching them empowers them to then teach others. When you nominate a Mitzvah Ambassador you are fulfilling this hora’ah and compounding the effect of every Mitzvah in doubled and redoubled measure. Once one person feels empowered to share a Mitzvah with another, there’s no telling how far will be the ripple effect. In other words, as the CYP Pesach packaging says, “Live it. Share it. It’s a freedom thing.”
Nominate a young Jew today at: cypambassadors.com.
The Mitzvah Ambassadors initiative is made possible thanks to the Meromim foundation and Merkos 302.